Web Designer Local Jax: A Creative Digital Company Can Craft A Compelling Online Presence For Your Company

Solutions Used by Site Style Agencies

Ever feel like you're shouting into deep space with your current website? Like you've built a stunning shop, however no one can find the door? That's a typical disappointment. Numerous businesses struggle with sites that simply don't deliver. They might be visually appealing, but do not have the tactical style and functionality required to draw in and convert visitors. It resembles having a sports vehicle with a lawnmower engine-- looks excellent, however does not carry out.

Comprehensive Solutions for a Digital World

At Fisher Agency, we comprehend these difficulties totally. We don't simply construct sites; we craft digital experiences that drive results. Our method is holistic, resolving every element of your online presence to guarantee it's not just visually pleasing however also highly reliable.

• Custom Website Style: We tailor every site to show your distinct brand identity and business objectives. Forget cookie-cutter design templates; we're about bespoke services.
• E-commerce Advancement: Ready to sell online? We build robust and user-friendly e-commerce platforms that make purchasing a breeze.
• Search Engine Optimization (SEO): A gorgeous website is worthless if no one can find it. Our SEO techniques ensure your site ranks high in search engine result, driving organic traffic.
• Material Production: Engaging content is king. We develop engaging copy and visuals that resonate with your target market and keep them coming back for more.

Opening Your Online Potential

Picture a site that not just looks stunning however likewise effortlessly guides visitors through the sales funnel, converting them into devoted consumers. A site that ranks high up on Google, bringing a consistent stream of qualified leads. A digital existence that really shows the value you use. That's the power of a well-executed site style technique.

With Fisher Agency, you're not just getting a website; you're buying a comprehensive digital option developed to raise your brand name and drive sustainable development. We dive deep into comprehending your service, your target audience, and your competitive landscape to develop a website that truly stands out. From initial idea to last launch, we're with you every step of the way, ensuring your vision comes true. Let us change your online presence into an effective engine for success!

Mobile-First Approach

Did you understand that majority of all web traffic comes from mobile phones? If your website isn't optimized for mobile, you're basically locking the door on a huge segment of prospective consumers. We focus on mobile-first design, ensuring your website looks and functions perfectly on any device, offering a seamless user experience for everyone.

Unlocking Growth: The Advantages of a Site Design Firm

Ever seem like your online existence is stuck in the digital dark ages? Like your site, the face of your organization online, isn't rather reflecting the luster of what you offer? It's a common problem. Many businesses pour resources into stellar services or products however stumble when it concerns showcasing them effectively online. It's like having a treasure chest however forgetting to unlock it. What if your site isn't converting visitors into clients? What if you're losing prospective organization due to the fact that of out-of-date design or cumbersome navigation? This is where the knowledge of a website design agency actions in, offering a beacon of hope in the often-turbulent seas of the web.

Beyond Visual Appeals: Strategic Advantages

A top-tier agency, like Fisher Agency, brings more to the table than just pretty pictures; they are designers of digital experiences. They comprehend the subtleties of user experience (UX) and interface (UI) style, ensuring your website isn't simply aesthetically enticing but likewise extremely instinctive. Think about it: a seamless journey for your visitors, directing them effortlessly from landing page to conversion. This isn't just about making things look good; it has to do with making things work.

• Boosted User Experience: A well-designed site keeps visitors engaged and encourages them to check out further.
• Enhanced Search Engine Optimization (SEO): An expertly developed website is most likely to rank higher in search results page.
• Increased Conversion Rates: A clear and persuasive website style can substantially enhance your sales.

The Fisher Agency Distinction: Browsing the Digital Labyrinth

Fisher Agency stands out at comprehending your target market and crafting a website that speaks straight to their requirements and desires. They don't just construct websites; they construct relationships. By performing extensive research study and analysis, they can identify the optimum style elements, content strategy, and contacts us to action that will resonate with your ideal consumer. They acknowledge the problem of sticking out in a crowded market. They supply a comprehensive method to website design, guaranteeing your website is not only aesthetically stunning but also tactically lined up with your organization objectives.

Staying Ahead of the Curve

The digital landscape is continuously evolving. What's trendy today might be obsolete tomorrow. A site design agency remains on top of the most recent patterns, technologies, and finest practices, ensuring your site remains fresh, pertinent, and competitive. Did you understand that mobile-first indexing is now a main factor in online search engine rankings? Agencies understand the importance of responsive style, ensuring your site looks and operates flawlessly on any gadget. You access to a group of knowledgeable experts with diverse competence, from designers and developers to content strategists and marketing specialists. This collective method ensures that every element of your website is enhanced for success.

Deciphering the Website Design Firm Job Workflow

Ever feel like you're herding felines when trying to get a website task off the ground? It's a typical scenario. A messy job workflow can result in missed out on deadlines, ballooning budgets, and a last item that does not quite strike the mark. It's like attempting to bake a cake without a dish-- untidy and unforeseeable.

The Initial Consultation: Laying the Structure

This isn't just a chit-chat session; it's the blueprint stage. The Fisher Agency, for example, dives deep, asking concerns you might not have even thought about. What are your KPIs? What's your brand voice? Who is your ideal consumer, actually? Comprehending these subtleties early on avoids expensive modifications later.

Style & & Development: Where the Magic Occurs

• Wireframing: Consider it as the skeleton of your website.
• Mockups: This is where the visual appeal comes to life. Does it resonate with your brand name?
• Advancement: Code, code, code! Guaranteeing performance and responsiveness.

A smooth handoff in between design and advancement is vital (Fisher Agency). Have you ever seen a beautiful style get butchered during the development phase? They ensure seamless communication to maintain style stability throughout the entire procedure

Material is King, however Strategy is Queen

Struggling to articulate your brand's story? It is a typical dilemma - Fisher Agency. Lots of services have a tough time understanding where to begin. The Fisher Agency understands this delicate process. They craft compelling stories that resonate with your audience. They likewise optimize your material for online search engine, ensuring you're not simply saying something, however that individuals are in fact hearing it

Testing & & Launch: The Last Frontier

Before you pop the champagne, rigorous testing is important. Do all the links work? Is the site responsive across different gadgets? The Fisher Agency leaves no stone unturned. And when it's time to launch, they guarantee a smooth transition, minimizing downtime and making the most of impact. Did you understand that a sluggish packing time can considerably impact your bounce rate and lower your online search engine ranking? Every precaution is taken to ensure an effective launch.

The Secret Sauce: Communication & & Openness

What sets a fantastic website style agency apart? It's not just technical ability; it's interaction. Routine updates, transparent project tracking, and a desire to listen-- these are the trademarks of an effective partnership. The Fisher Agency keeps you in the loop every action of the method. Fisher Agency. This avoids misconceptions and ensures that the end product lines up with your vision. They utilize project management tools that permit you to see how the site is coming along

Developing Landscapes: Site Design Company Trends

Ever feel like websites are starting to look ... the very same? It's simple to fall under the trap of following the crowd, but that's a proven way to mix into the digital wallpaper. The current wave is everything about sticking out. Think unbalanced layouts, bold typography that screams character, and interactions that amaze and delight. Forget cookie-cutter design templates; customization is king. Are you ready to accept the unconventional?

One of the most considerable shifts? Ease of access. It's no longer an afterthought, it's a basic requirement. Sites require to be inclusive, dealing with users with specials needs. This isn't practically ticking boxes; it's about broadening your reach and developing a much better experience for everybody. If your website isn't available, you're leaving potential clients-- and revenue-- on the table. The user experience must constantly be at the forefront.

The Mobile Imperative

Mobile-first isn't just a buzzword; it's the truth. More people are searching on their phones than on desktops. If your website isn't optimized for mobile, you're essentially unnoticeable to a large section of your audience. It's insufficient to just shrink your desktop site; you need a devoted mobile experience that's quick, instinctive, and engaging. Is your site genuinely responsive, or are you just paying lip service to mobile?

Visual Storytelling

Gone are the days of unlimited blocks of text. Visuals reign supreme. Premium images, videos, and animations can convey complicated info rapidly and memorably. Beware of stock images that shout "generic." Invest in original visuals that catch your brand's essence and tell your unique story. An image, after all, is worth a thousand words.

Browsing the ever-changing digital style landscape can be an overwhelming job. You wish to be innovative, however what if your style repels possible customers? What if your message is lost in translation? The group at Fisher Agency understands this balancing act. They skillfully blend innovative design with user-centric principles, guaranteeing your site not only looks wonderful however likewise drives results. They dive deep into your brand name's identity, crafting a digital experience that resonates with your target audience and sets you apart from the competition. Their website design procedure ensures you do not simply have a site; you have a powerful tool for growth.

• Interactive Aspects: Engaging users through animations, micro-interactions, and gamification.
• Minimalism: Embracing simpleness and clean design for a clutter-free experience.
• AI-Powered Design: Making use of AI tools for design recommendations and automation.

A pro suggestion: Don't underestimate the power of whitespace! It's not just empty area; it's a design element that can improve readability and develop a sense of calm. Utilize it strategically to direct the eye and emphasize essential details.

Premier Jacksonville, FL Web Design Provider

Jacksonville, Florida, a lively center in the Sunshine State, boasts a population surpassing 900,000, making it the most populated city in Florida and the largest city by location in the adjoining United States. Known for its lovely beaches, comprehensive park system, and flourishing organization climate, Jacksonville offers a distinct mix of urban amenities and natural beauty. The city is a significant transport and distribution center, with a deepwater port and extensive highway and train networks. Jacksonville's economy varies, with crucial sectors consisting of finance, healthcare, logistics, and advanced production. With a growing arts and culture scene, including museums, theaters, and music places, Jacksonville provides a high quality of life for its residents and visitors alike.

If you are prepared to elevate your online presence, reach out to Fisher Agency for a free assessment. They can offer professional suggestions and assistance on your Website Design Company requires.

• Website Design: Creating a site's look and feel and UX is crucial to drawing in and retaining visitors. Quality Website Design improves a brand and guides users seamlessly through the online space.
• User Interface Design: User Interface Design concentrates on the graphic elements and interactivity of a virtual product. A well-crafted UI is essential for developing engaging and user-friendly digital experiences.
• User Experience: User Experience focuses on how people sense when engaging with a digital product. It has a critical role in creating captivating and effective online platforms.
• Responsive Web Design: Responsive Web Design ensures optimal viewing experience across multiple devices. It's vital for making adaptable digital user interfaces.
• Html: HTML gives the structure and material for webpages. It is crucial for making the graphic layout and engaging elements of online existence.
• Css: CSS dictates the visual presentation of online content, governing elements like layout, colors, and fonts. This styling language is essential for developing appealing and user-friendly digital experiences.
• Javascript: JavaScript enlivens web pages, rendering them interactive and dynamic. It's crucial for developing immersive user experiences in online environments.
• Web Accessibility: Web Accessibility guarantees online content is usable by all, including people with disabilities. Integrating accessibility from the beginning of development creates more inclusive and user-friendly online experiences.
• Web Development: Web Development is the making and upkeep of sites on the internet, ensuring performance and user experience. It is critical for establishing an online presence and creating engaging digital stages.
• Content Management System: A Content Management System (CMS) helps in developing, administering, and modifying digital content. It allows users to construct and maintain a online presence without requiring any code.
• Search Engine Optimization: Search Engine Optimization enhances online visibility through tactical content and technical modifications. This procedure is essential to enhance a site's ranking and draw in more organic traffic, resulting in greater success for any online business.
• Wireframe: Wireframes are skeletal blueprints that define a digital product's layout and features. They are essential for planning user flows and content hierarchy before visual design starts for online platforms.
• Prototype: An Prototype is a preliminary version of a system, utilized to test and improve its functionality and user experience. In interactive application creation, prototypes allow designers to visualize the layout and flow of content before final development.
• Bootstrap Framework: Bootstrap is a popular open-source system for creating responsive, mobile first web applications. It offers ready-made components and tools that simplify the procedure of making consistent and attractive websites.
• Front End Development: Front End Development centers on creating the UI and engaging elements of a website. It shapes the visual presentation and UX of online apps.
• Back End Development: Back End Development is the core that drives the features and data administration of web applications. It ensures smooth user experiences by handling server-side logic, databases, and APIs.
• Hypertext Transfer Protocol: Hypertext Transfer Protocol is the basis for data communication on the web, enabling browsers to request and receive resources from servers. It dictates how content is provided, influencing the structure and presentation of online creations.
• Domain Name System: This Domain Name System converts human-friendly names into IP addresses, guiding users toward the right server. This is essential for online presence creation, making sure people can effortlessly find and access content.
• Web Hosting: Web Hosting offers the required server space and infrastructure for your site to be available on the internet. It's a foundational component that allows the visual creation to reach its intended audience.
• Cross Browser Compatibility: Cross Browser Compatibility ensures a consistent user feeling across various web browsers. It's vital for attracting a wider audience and maintaining the intended appearance and function of web creations.
• Mobile First Design: Mobile First Design prioritizes creating layouts and features for more compact screens initially. This method guarantees great user experiences across all devices when developing online platforms.
• Conversion Rate Optimization: Conversion Rate Optimization (CRO) enhances the user experience to guide more visitors to intended actions. Implementing CRO strategies is vital for improving the performance of an online presence and increasing its potential.
• Typography: Typography significantly impacts user experience by making content readable and engaging on digital interfaces. It creates visual hierarchy and brand identity, influencing how visitors perceive and interact with the platform.
• Color Theory: Color Theory steers artistic choices, affecting user understanding and engagement. Strategic application of color principles enhances visual appeal and user experience for digital interfaces.
• Information Architecture: Information Architecture organizes and structures content to ensure usability and findability. It's essential for developing successful digital experiences.
• User Centered Design: User Centered Design prioritizes the target audience's needs and desires during the creation process. This approach makes sure digital platforms are intuitive, easy to use, and useful for their intended users.
• Human Computer Interaction: Human-Computer Interaction principles guide the development of easy-to-use digital interfaces. Considering these principles results in more understandable and efficient online experiences.
• Usability: Usability ensures a site is easy to navigate and comprehend. It's vital for creating engaging online interactions that meet user needs well.
• Prototyping: Prototyping is crucial for envisioning and evaluating engaging layouts before full development. It helps refine user experience and pinpoint likely issues early in the digital interface creation process.
• Interaction Design: Interaction design determines how users engage with digital interfaces. It's vital for developing easy-to-use and pleasant online experiences.
• Visual Design: Visual design focuses on the artistic charm and user-friendliness of digital interfaces. It shapes user experience, leading visitors through content with effective layouts and interesting visuals for the best interaction.
• Accessibility: Accessibility ensures digital content is accessible by everyone, irrespective of ability. Prioritizing it in development forms inclusive online experiences for all users.
• User Research: User Research informs the process of creating useful online sites by comprehending user requirements and actions. This understanding guarantees that the digital product satisfies user expectations and reaches its desired purpose.
• User Testing: User Testing reveals how real people interact with a digital product, finding usability issues and informing improvements. This feedback is vital for developing useful and user-centered online interactions.
• Navigation Design: Navigation Design guides users through digital interfaces, ensuring simple access to desired content. It's vital for good user experiences and effective digital property use.
• Call To Action: An Call To Action encourages users to take a specific action. This is vital for leading visitors and reaching goals on a digital platform.
• Layout Design: Layout Design organizes elements well and attractively. It's vital for developing captivating and user-friendly online presentations.
• Content Strategy: Content Strategy guides the planning, making, delivery, and governance of useful and usable content. It makes sure that content is in line with user needs and business goals, shaping the overall digital presence.
• Design Patterns: Design Patterns are reusable answers to common software development problems. They streamline the creation of websites by providing tested architectural blueprints.
• Heuristic Evaluation: Heuristic Evaluation evaluates a user interface's usability based on well-known principles. It aids detect and correct design problems in engaging systems, improving the overall user experience and satisfaction.
• Cognitive Load: Cognitive Load relates to the intellectual exertion necessary to process information. Reducing unnecessary Cognitive Load is essential for developing user-friendly online interfaces.
• User Persona: User profiles are made-up, representative users that help guide decisions about site development. They guarantee the final product meets target audience needs and goals, leading to a more successful and user-centered digital experience.
• User Interface: User Interface is the place of interaction between a user and a digital product. It has a critical role in how users view and use online platforms.
• Persona: Personas are fictional characterizations of ideal users, shaping content and layout decisions. They assist tailor digital experiences to satisfy audience needs and boost engagement.
• A/B Testing: A/B Testing evaluates a pair of iterations of a website to determine which performs more efficiently with individuals. This data-driven strategy aids enhance digital experiences for conversions and participation.
• User Journey: User Journey maps illustrate how users interact with a product or service, describing their experiences and pain points. Understanding these journeys is key for creating easy-to-use and successful online platforms.
• Task Analysis: Task Analysis identifies user goals and divides them into tinier steps. This informs the development of effective and easy-to-use online platforms.
• Click Through Rate: Click Through Rate (CTR) measures how frequently people select a particular link relative to how many times they see it. A strong CTR shows efficient digital layout and content, leading to greater user engagement.
• Customer Experience: Customer Experience impacts how users see a brand and its products. Positive digital engagements are crucial for engagement and sales on online platforms.
• Media Query: Media Query allow content adjustment for different display dimensions and hardware features. This guarantees the best viewing experiences across different devices when viewing content online.
• Viewport: This Viewport dictates how content scales on different screens. Configuring it correctly ensures optimal viewing experience on various devices when creating for the internet.
• Flexible Grid Layout: Flexible Grids offer a flexible framework for arranging information. They ensure best viewing experiences across various devices and screen dimensions, improving digital presentation.
• Flexible Images: Adaptable pictures change to assorted screen dimensions, keeping visual attractiveness and preventing layout issues. They are vital for making sure a good user experience on assorted devices when online platform creation. Flexible Images
• Fluid Layout: Flexible layouts adapt to different screen sizes, offering an best viewing experience across devices. This responsiveness is critical for contemporary digital interfaces.
• Progressive Enhancement: Progressive Enhancement is a strategy for creating applications that focuses on key functionality first, then including enhancements for users with more modern browsers and internet connections. This approach ensures fundamental content and features are accessible to everyone, while providing an improved experience for those with newer technology.
• Bootstrap: Bootstrap is a popular open-source system for developing adaptable, mobile-oriented web presences. It provides ready-made components and utilities that simplify the process of creating user interfaces for the internet.
• Foundation Framework: Foundation Framework is a responsive front-end framework that offers a grid structure, ready-made components, and templates. It streamlines the procedure of creating user interfaces for online platforms.
• Web Standards: Web Standards assure compatibility and accessibility across various browsers and devices. They supply a uniform base for making online content, encouraging a better user experience.
• Screen Resolution: Screen Resolution impacts how content is displayed, influencing the visual elements and user experience. Adjusting to various screen sizes is important for the best digital presentation.
• Adaptive Web Design: Adaptive Web Design creates encounters that adapt to various display sizes and devices. This approach ensures online content remains reachable and user-friendly across different platforms.
• Touchscreen: Touchscreen has changed how users interact with online content. Its sensitivity and natural gestures shape digital experiences for seeing on any type of screen.
• Breakpoints: Breakpoints are key in responsive layouts, allowing content to adapt smoothly to various screen sizes. They guarantee optimal viewing experiences across different devices while building digital interfaces.
• Progressive Web App: PWAs improve user experience by providing app-like features directly through web browsers. They increase user engagement and accessibility for online presences.
• Hypertext Markup Language: Hypertext Markup Language arranges and shows content on the web. It's the foundation for developing online introductions and interactive experiences.
• Dom: The Document Object Model represents a page's structure, enabling dynamic content manipulation with code. It's vital for interactive user experiences and modifying elements of a webpage.
• Web Browser: Web browsers remain essential for seeing and engaging with web content, showing how users will experience online platforms. Consequently, developers must consider browser compatibility to guarantee their web creations are available and function correctly across different platforms.
• Html5: Html5 is the foundation for organizing and displaying content on the web. It empowers developers to create interesting and interactive web experiences.
• W3C: The W3C develops standards for the World Wide Web, guaranteeing interoperability and accessibility across different platforms. Such standards significantly affect how online content is created and presented.
• Markup Language: Markup languages provide the structure and content for digital interfaces. They are essential for organizing information and determining how it's shown on the internet.
• Semantic Html: Semantic Html employs semantic elements to structure content, improving reachability and SEO. This organized method enhances the user experience and overall site creation.
• Web Page: The Web Page is a basic building block for online presence, offering content and functionality to users. Its careful arrangement and styling form the overall user experience of the digital platform.
• Hyperlink: Links join various pages, allowing users to browse content seamlessly. They are vital for creating site structure and easy-to-use interfaces.
• Client Server Model: The Client Server Model allows users to ask for resources from a main server, enabling interactive and dynamic digital experiences. The architecture is essential for building and delivering up-to-date online applications.
• Web Server: A Web Server provides content and functionality to users through the internet. It is a key component in organizing online presence and digital interfaces.
• Frontend Development: Frontend Development builds the user UI and experience of web applications. It connects the gap between backend features and user engagement, shaping how people see and engage with online platforms.
• Web Typography: Web Typography is vital for developing visually appealing and readable content online. Good use of fonts and layout enhances user experience and reinforces a site's total aesthetic.
• Media Queries: Media Queries enable content adaptation based on device attributes. This allows for responsive designs that offer optimal viewing results on different screens.
• Web Forms: Web Forms are essential for user engagement, letting visitors to submit information and interact with a site. Their efficient implementation greatly enhances a positive user experience and overall site presentation.
• Cascading Style Sheets: Cascading Style Sheets dictates the visual display of content structured with HTML. It controls aspects like design, colors, and fonts, ensuring a uniform and attractive user interface for online platforms.
• Web Design: Web Design focuses on the aesthetics and usability of internet sites. It influences the user experience and general appeal of digital presences.
• Box Model: The Box Model is a core concept that defines how items are arranged on a webpage. It dictates the content, padding, border, and margin of elements, affecting layout and spacing.
• Flexbox: Flexbox is a CSS layout module that provides an efficient way to organize, position, and allocate room among items in a container, even when their size is unclear or dynamic. It's especially helpful for creating responsive user interfaces across various screen dimensions and device types.
• Grid Layout: Grid Layout is a potent CSS utility for developing complex and adaptive page layouts. It allows programmers to precisely control the placement and dimensions of items, leading to attractive and easy-to-use online interactions.
• Selectors: The Selectors aim at particular HTML elements for styling. They are vital for controlling the appearance of digital interfaces.
• Properties: Attributes define the look and conduct of elements, influencing layout, colors, and responsiveness. They are crucial for crafting visually appealing and functional online experiences.
• Pseudo Classes: Pseudo Classes enhance styling by targeting elements based on their state or position, not just HTML structure. This dynamic control improves user interface and interaction in digital development.
• Css Variables: CSS variables simplify style, allowing efficient theme management and uniform aesthetics throughout online UIs. These variables allow central control and simple modification of layout elements.
• Specificity: Specificity in styling defines which CSS rules are applied, ensuring elements display as intended. It's essential for handling conflicts and creating a predictable, sustainable user interface in digital platforms.
• Inheritance: Inheritance encourages code reusability and consistency by permitting design elements to inherit attributes from parent components. This assures a streamlined and effective method to interface creation.
• Css Frameworks: Css Frameworks make easier design and structure, providing ready-to-use parts for creating user interfaces. They accelerate the process and guarantee uniformity across digital experiences.
• Sass: Sass is a CSS preprocessor that improves styling with features like variables and nesting. It simplifies the creation of advanced and maintainable layouts for digital platforms.
• Less: It is a CSS preprocessor that extends the functionality of CSS, enabling developers to write more structured, maintainable, and adaptive stylesheets. It streamlines the process of designing digital platforms and web presences by introducing features such as variables, mixins, and functions.
• Css Animations: Css Animations add life to interfaces, enhancing user experience through engaging visual feedback. They have a vital role in creating vibrant and interactive digital experiences.
• Transitions: Transitions enhance user experience by visually linking different states or sections. Thoughtful implementation leads users through interactive interfaces, improving engagement and navigation.
• Document Object Model: Document Object Model (DOM) serves as a programming API for HTML and XML documents. It embodies the structure of a page, letting scripts to in real-time access and modify content, structure, and styles, thereby impacting building online presences.

1. Downtown Jacksonville: Downtown Jacksonville represents the core business district of Jacksonville, Florida, known for its vibrant mix of heritage architecture and modern skyscrapers. It features cultural attractions, waterfront parks, and a range of dining and entertainment options.
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33. New Town: New Town is a well-known neighborhood in Jacksonville, FL, known for its tight-knit community spirit and deep cultural heritage. It includes a mix of residential areas, local businesses, and community organizations working to revamp and enhance the district.
34. Panama Park: Panama Park is a living neighborhood in Jacksonville, FL, known for its quiet streets and friendly atmosphere. It offers simple access to local amenities and parks, making it an desirable area for households and working individuals.
35. Talleyrand: Talleyrand is a classic neighborhood in Jacksonville, Florida, known for its residential charm and proximity to the St. Johns River. The area includes a mix of historic homes and local businesses, reflecting its rich community heritage.
36. Dinsmore: Dinsmore is a housing neighborhood located in Jacksonville, Florida, known for its peaceful streets and community-oriented atmosphere. It features a mix of single-family homes and local amenities, offering a neighborhood feel within the city.
37. Garden City: Garden City is a thriving neighborhood in Jacksonville, FL, known for its combination of houses and neighborhood shops. It offers a close-knit community atmosphere with convenient access to city amenities.
38. Grand Park: Grand Park is a lively neighborhood in Jacksonville, Florida, known for its traditional charm and mixed community. It features shaded streets, local parks, and a variety of small businesses that contribute to its inviting atmosphere.
39. Highlands: Highlands is a vibrant neighborhood in Jacksonville, FL known for its attractive residential streets and local parks. It offers a combination of historic homes and modern amenities, creating a friendly community atmosphere.
40. Lake Forest: Lake Forest is a housing neighborhood located in Jacksonville, Florida, known for its calm streets and family-friendly atmosphere. It features a mix of single-family homes, parks, and local amenities, making it a appealing community for residents.
41. Paxon: Paxon is a living neighborhood located in the western part of Jacksonville, Florida, known for its diverse community and budget-friendly housing. It features a mix of single-family homes and local businesses, contributing to its close-knit, suburban atmosphere.
42. Ribault: Ribault is a dynamic neighborhood in Jacksonville, Florida, known for its multicultural community and neighborhood appeal. It features a mix of historic homes and local businesses, adding to its unique cultural identity.
43. Sherwood Forest: Sherwood Forest is a residential neighborhood in Jacksonville, FL, known for its leafy streets and kid-friendly atmosphere. It features a combination of historic and contemporary homes, offering a peaceful suburban feel close to city amenities.
44. Whitehouse: Whitehouse is a residential neighborhood located in Jacksonville, Florida, known for its peaceful streets and community-oriented atmosphere. It features a mix of single-family homes and local amenities, making it a popular area for families and professionals.
45. Cedar Hills: Cedar Hills is a vibrant neighborhood in Jacksonville, FL, known for its varied community and easy access to local amenities. It offers a blend of residential and commercial areas, contributing to its dynamic and friendly environment.
46. Grove Park: Grove Park is a living neighborhood in Jacksonville, Florida, known for its delightful vintage homes and canopied streets. It offers a close-knit community atmosphere with quick access to downtown amenities and parks.
47. Holiday Hill: Holiday Hill is a living neighborhood in Jacksonville, Florida, known for its calm streets and close-knit community. It offers easy access to local parks, schools, and shopping centers, making it a attractive area for families.
48. Southwind Lakes: Southwind Lakes is a living neighborhood in Jacksonville, FL known for its tranquil lakes and tidy community spaces. It offers a quiet suburban atmosphere with easy access to local amenities and parks.
49. Secret Cove: Secret Cove is a peaceful waterfront neighborhood in Jacksonville, FL, known for its calm atmosphere and picturesque views. It offers a mix of residential homes and natural landscapes, making it a well-liked spot for outdoor enthusiasts and families.
50. Englewood: Englewood is a dynamic neighborhood in Jacksonville, FL, known for its varied community and strong cultural heritage. It offers a mix of residential areas, local businesses, and recreational spaces, making it a active part of the city.
51. St Nicholas: St. Nicholas is a historic neighborhood in Jacksonville, Florida, known for its appealing early 20th-century architecture and energetic community atmosphere. It offers a mix of residential homes, local businesses, and cultural landmarks, making it a distinctive and inviting area within the city.
52. San Jose: San Jose is a lively district in Jacksonville, FL, known for its housing areas and business districts. It offers a combination of suburban lifestyle with convenient access to parks, retail options, and dining.
53. Pickwick Park: Pickwick Park is a residential neighborhood in Jacksonville FL, known for its quiet streets and close-knit atmosphere. It offers a mix of single-family homes and local amenities, making it a appealing area for families and professionals.
54. Lakewood: Lakewood is a lively neighborhood in Jacksonville, FL known for its classic charm and diverse community. It features a combination of residential homes, local enterprises, and parks, offering a inviting atmosphere for residents and visitors alike.
55. Galway: Galway is a residential neighborhood in Jacksonville, FL, known for its suburban atmosphere and neighborly living. It features a mix of single-family homes and local amenities, providing a peaceful and family-friendly environment.
56. Beauclerc: Beauclerc is a living neighborhood in Jacksonville FL, known for its quiet streets and welcoming atmosphere. It offers a mix of single-family homes and local amenities, making it a well-liked choice for residents seeking a suburban atmosphere within the city.
57. Goodby's Creek: Goodby's Creek is a living neighborhood in Jacksonville, FL, known for its tranquil atmosphere and proximity to the outdoors. It offers a mix of suburban living with simple access to nearby amenities and parks.
58. Loretto: Loretto is a traditional neighborhood in Jacksonville, Florida, known for its charming residential streets and welcoming community atmosphere. It features a combination of architectural styles and offers quick access to downtown Jacksonville and nearby parks.
59. Sheffield: Sheffield is a residential neighborhood in Jacksonville, FL, known for its calm streets and community-oriented atmosphere. It features a combination of private residences and local parks, making it a favored area for families.
60. Sunbeam: Sunbeam is a lively neighborhood in Jacksonville, FL, known for its appealing residential streets and strong community spirit. It offers a blend of historic homes and local businesses, creating a inviting atmosphere for residents and visitors alike.
61. Killarney Shores: Killarney Shores is a living neighborhood in Jacksonville FL, Florida, renowned for its peaceful streets and friendly community. It offers convenient access to nearby parks, schools, and shopping centers, making it a desirable area for families.
62. Royal Lakes: Royal Lakes is a residential neighborhood in Jacksonville, Florida, known for its serene environment and welcoming atmosphere. It features carefully maintained homes, local parks, and convenient access to nearby schools and shopping centers.
63. Craig Industrial Park: Craig Industrial Park is a industrial and industrial area in Jacksonville, FL, known for its combination of warehouses, production plants, and logistics hubs. It serves as a important hub for area companies and contributes substantially to the city's economy.
64. Eastport: Eastport is a lively neighborhood in Jacksonville, FL, known for its historic charm and waterfront views. It offers a blend of residential areas, local businesses, and recreational spaces along the St. Johns River.
65. Yellow Bluff: Yellow Bluff is a housing neighborhood in Jacksonville, Florida, known for its peaceful streets and tight-knit community. It offers a mix of residential homes and local amenities, providing a pleasant living environment.
66. Normandy Village: Normandy Village is a living community in Jacksonville, FL, famous for its mid-century homes and family-oriented environment. It features easy access to nearby parks, educational institutions, and shopping centers, making it a popular choice for residents.
67. Argyle Forest: Argyle Forest stands as a residential neighborhood in Jacksonville, FL, famous for its family-friendly atmosphere and easy access to retail and educational institutions. It offers a combination of single-family homes, parks, and recreational amenities, making it a popular choice for living in the suburbs.
68. Cecil Commerce Center: Cecil Commerce Center is a big business district in Jacksonville, Florida, known for its prime location and extensive transportation infrastructure. It serves as a focal point for logistics, manufacturing, and distribution businesses, supporting the local economy.
69. Venetia: Venetia is a living neighborhood in Jacksonville, Florida, known for its calm streets and suburban atmosphere. It offers easy access to local parks, schools, and shopping centers, making it a well-liked area for families.
70. Ortega Forest: Ortega Forest is a lovely residential neighborhood in Jacksonville, FL, known for its classic homes and verdant, tree-covered streets. It offers a calm suburban atmosphere while being conveniently close to downtown Jacksonville.
71. Timuquana: Timuquana is a housing neighborhood located in Jacksonville FL, known for its quiet streets and local parks. It offers a mix of detached houses and convenient access to local amenities and schools.
72. San Jose Forest: San Jose Forest is a housing neighborhood located in Jacksonville, Florida, known for its green greenery and welcoming atmosphere. The area features a variety of detached houses and local parks, offering a peaceful suburban environment.
73. E-Town: E-Town is a dynamic neighborhood located in Jacksonville, Florida, known for its varied community and heritage significance. It features a mix of residential areas, local businesses, and cultural landmarks that add to its unique character.

Fisher Agency

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4540 Southside Blvd Bldg #902 floor 2, Jacksonville, FL 32216, United States

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fisherdesignandadvertising.com

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Big things are happening at Florida State College at Jacksonville (FSCJ)—and we’re proud to have been part of the journey! 🎉 We teamed up with FSCJ to craft a visually impactful brochure and branding system to support the launch of their brand-new bachelor’s degree programs. From clean design elements that speak to academic excellence to powerful copy that tells a story of growth, opportunity, and accessibility—this project showcases what happens when design meets purpose. Ready to explore how thoughtful branding can drive engagement for your next big initiative? Let’s talk:

May 19, 2025

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Alison Ridenhour

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a month ago

Erin and her team have helped our small business with refreshing our branding strategy and website. Our sales have increased significantly since Erin and her team recommended a strong digital ad campaign. We feel like Fisher Agency is … More

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Thank you for your wonderful review, Alison! We’re thrilled to hear that Erin and the team have made a positive impact on your business. Keeping your brand fresh while sticking to your budget is what we strive for. Your recommendation means a lot to us! We look forward to continuing to support your growth.

L Woods

Local Guide · 23 reviews · 8 photos

2 months ago

I cannot say enough good things about the team here! Erin is wonderful and incredibly knowledgeable. She walked me through everything I needed to know and helped explain the process. I couldn’t be more thankful for such a wonderful and honest company. Great team and very professional.

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Response from the owner 2 months ago

Thank you for your wonderful review, L! We're thrilled to hear that Erin and the team provided you with such a positive experience. Your kind words motivate us to continue delivering honest and professional service. We appreciate your support!

Beth Rener

5 reviews

2 months ago

I am absolutely thrilled with the partnership we've had with SavvyFish! From the very beginning, their team demonstrated exceptional professionalism, expertise, and commitment to our goals. They took the time to truly understand our … More

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Thank you for your wonderful review, Beth! We're thrilled to hear about your positive experience with SavvyFish. Your satisfaction is our priority, and it’s great to know our team met your expectations. We appreciate your kind words and look forward to continuing our partnership!

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Fisher Agency ✔️

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Are you looking to grow your business through lead generation? Maybe you need a fresh new brand to increase leads. At Fisher Agency, a top marketing and design agency based in Jacksonville, FL, we have some of the best marketing strategies that will help you hook new clients. It doesn’t matter if you’re a Fortune 500 company or a small business; we can find the marketing angle that works best for you. If you are looking for web design, we do that. If you are looking for branding and logo design, we do that. And, if you are looking for digital marketing, we do that, too. In fact, we can put together a comprehensive marketing plan to determine the most cost-effective advertising strategies for you.

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When it comes to being successful in marketing in Jacksonville, Florida, brand awareness is a key component. Our team of marketing and web design experts is here to help build your brand and brand strategy to make sure it is cohesive across all of your platforms whether online, in-store, or elsewhere. We are here to create a brand strategy that best fits you and your business. We will walk you through everything the brand strategy and how we got it to where it is after we are finished with it. Knowing your brand strategy will set you up for success in the long haul.

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From Wikipedia, the free encyclopedia

(Redirected from Website Design)

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.^[1] The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

History

See also: History of the World Wide Web

1988–2001

Although web design has a fairly recent history, it can be linked to other areas such as graphic design, user experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has become a large part of people's everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, backgrounds, videos and music. The web was announced on August 6, 1991; in November 1992, CERN was the first website to go live on the World Wide Web. During this period, websites were structured by using the

tag which created numbers on the website. Eventually, web designers were able to find their way around it to create more structures and formats. In early history, the structure of the websites was fragile and hard to contain, so it became very difficult to use them. In November 1993, ALIWEB was the first ever search engine to be created (Archie Like Indexing for the WEB).^[2]

The start of the web and web design

In 1989, whilst working at CERN in Switzerland, British scientist Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. From 1991 to 1993 the World Wide Web was born. Text-only HTML pages could be viewed using a simple line-mode web browser.^[3] In 1993 Marc Andreessen and Eric Bina, created the Mosaic browser. At the time there were multiple browsers, however the majority of them were Unix-based and naturally text-heavy. There had been no integrated approach to graphic design elements such as images or sounds. The Mosaic browser broke this mould.^[4] The W3C was created in October 1994 to "lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability."^[5] This discouraged any one company from monopolizing a proprietary browser and programming language, which could have altered the effect of the World Wide Web as a whole. The W3C continues to set standards, which can today be seen with JavaScript and other languages. In 1994 Andreessen formed Mosaic Communications Corp. that later became known as Netscape Communications, the Netscape 0.9 browser. Netscape created its HTML tags without regard to the traditional standards process. For example, Netscape 1.1 included tags for changing background colours and formatting text with tables on web pages. From 1996 to 1999 the browser wars began, as Microsoft and Netscape fought for ultimate browser dominance. During this time there were many new technologies in the field, notably Cascading Style Sheets, JavaScript, and Dynamic HTML. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.^[6]

Evolution of web design

In 1996, Microsoft released its first competitive browser, which was complete with its features and HTML tags. It was also the first browser to support style sheets, which at the time was seen as an obscure authoring technique and is today an important aspect of web design.^[6] The HTML markup for tables was originally intended for displaying tabular data. However, designers quickly realized the potential of using HTML tables for creating complex, multi-column layouts that were otherwise not possible. At this time, as design and good aesthetics seemed to take precedence over good markup structure, little attention was paid to semantics and web accessibility. HTML sites were limited in their design options, even more so with earlier versions of HTML. To create complex designs, many web designers had to use complicated table structures or even use blank spacer .GIF images to stop empty table cells from collapsing.^[7] CSS was introduced in December 1996 by the W3C to support presentation and layout. This allowed HTML code to be semantic rather than both semantic and presentational and improved web accessibility, see tableless web design.

In 1996, Flash (originally known as FutureSplash) was developed. At the time, the Flash content development tool was relatively simple compared to now, using basic layout and drawing tools, a limited precursor to ActionScript, and a timeline, but it enabled web designers to go beyond the point of HTML, animated GIFs and JavaScript. However, because Flash required a plug-in, many web developers avoided using it for fear of limiting their market share due to lack of compatibility. Instead, designers reverted to GIF animations (if they did not forego using motion graphics altogether) and JavaScript for widgets. But the benefits of Flash made it popular enough among specific target markets to eventually work its way to the vast majority of browsers, and powerful enough to be used to develop entire sites.^[7]

End of the first browser wars

Further information: Browser wars § First Browser War (1995–2001)

In 1998, Netscape released Netscape Communicator code under an open-source licence, enabling thousands of developers to participate in improving the software. However, these developers decided to start a standard for the web from scratch, which guided the development of the open-source browser and soon expanded to a complete application platform.^[6] The Web Standards Project was formed and promoted browser compliance with HTML and CSS standards. Programs like Acid1, Acid2, and Acid3 were created in order to test browsers for compliance with web standards. In 2000, Internet Explorer was released for Mac, which was the first browser that fully supported HTML 4.01 and CSS 1. It was also the first browser to fully support the PNG image format.^[6] By 2001, after a campaign by Microsoft to popularize Internet Explorer, Internet Explorer had reached 96% of web browser usage share, which signified the end of the first browser wars as Internet Explorer had no real competition.^[8]

2001–2012

Since the start of the 21st century, the web has become more and more integrated into people's lives. As this has happened, the technology of the web has also continued to evolve. There have also been significant changes in the way people use and access the web, and this has changed how sites are designed.

Since the end of the browsers wars^[when?] new browsers have been released. Many of these are open source, meaning that they tend to have faster development and are more supportive of new standards. The new options are considered by many^{[weasel words]} to be better than Microsoft's Internet Explorer.

The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as new JavaScript APIs, each as a new but individual standard.^[when?] While the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript APIs, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript).

2012 and later

With the advancements in 3G and LTE internet coverage, a significant portion of website traffic shifted to mobile devices. This shift influenced the web design industry, steering it towards a minimalist, lighter, and simpler style. The "mobile first" approach emerged as a result, emphasizing the creation of website designs that prioritize mobile-oriented layouts first, before adapting them to larger screen dimensions.

Tools and technologies

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. A website can be created using WYSIWYG website builder software or a content management system, or the individual web pages can be hand-coded in just the same manner as the first web pages were created. Other tools web designers might use include markup validators^[9] and other testing tools for usability and accessibility to ensure their websites meet web accessibility guidelines.^[10]

UX Design

One popular tool in web design is UX Design. A popular modality of modern web design art, it features a user-friendly interface and appropriate presentation.^[11]

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that business-to-business (B2B) website design considerations might differ greatly from a consumer-targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation,^[12] especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably. Web designers normally oversee the development of sites with respect to their functioning, often initiating changes as business needs require. They may change elements including text, photos, graphics, and layout. Before beginning work on a website, web designers normally set an appointment with their clients to discuss layout, colour, graphics, and design. Web designers spend the majority of their time designing sites and ensuring their satisfactory performance. They typically engage in testing and communication with other designers about marketing issues and the layout and composition of websites.^[13]

User experience design and interactive design

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions, and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed in website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill.^[14] Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know-how nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

Progressive enhancement

Main article: Progressive enhancement

Progressive enhancement is a strategy in web design that puts emphasis on web content first, allowing everyone to access the basic content and functionality of a web page, whilst users with additional browser features or faster Internet access receive the enhanced version instead.

In practice, this means serving content through HTML and applying styling and animation through CSS to the technically possible extent, then applying further enhancements through JavaScript. Pages' text is loaded immediately through the HTML source code rather than having to wait for JavaScript to initiate and load the content subsequently, which allows content to be readable with minimum loading time and bandwidth, and through text-based browsers, and maximizes backwards compatibility.^[15]

As an example, MediaWiki-based sites including Wikipedia use progressive enhancement, as they remain usable while JavaScript and even CSS is deactivated, as pages' content is included in the page's HTML source code, whereas counter-example Everipedia relies on JavaScript to load pages' content subsequently; a blank page appears with JavaScript deactivated.

Page layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 to allow the browser to make user-specific layout adjustments to fluid layouts based on the details of the reader's screen (window size, font size relative to window, etc.). They grew as an alternative to HTML-table-based layouts and grid-based design in both page layout design principles and in coding technique but were very slow to be adopted.^{[note 1]} This was due to considerations of screen reading devices and varying window sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

Responsive web design is a newer approach, based on CSS3, and a deeper level of per-device specification within the page's style sheet through an enhanced use of the CSS @media rule. In March 2018 Google announced they would be rolling out mobile-first indexing.^[16] Sites using responsive design are well placed to ensure they meet this new approach.

Typography

Main article: typography

Web designers may choose to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or type styles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module and has since been implemented in Safari 3.1, Opera 10, and Mozilla Firefox 3.5. This has subsequently increased interest in web typography, as well as the usage of font downloading.

Most site layouts incorporate negative space to break the text up into paragraphs and also avoid center-aligned text.^[17]

Motion graphics

The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn't mean that more serious content couldn't be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

Motion graphics that are not initiated by the site visitor can produce accessibility issues. The World Wide Web consortium accessibility standards require that site visitors be able to disable the animations.^[18]

Quality of code

Website designers may consider it to be good practice to conform to standards. This is usually done via a description specifying what the element is doing. Failure to conform to standards may not make a website unusable or error-prone, but standards can relate to the correct layout of pages for readability as well as making sure coded elements are closed appropriately. This includes errors in code, a more organized layout for code, and making sure IDs and classes are identified properly. Poorly coded pages are sometimes colloquially called tag soup. Validating via W3C^[9] can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.^[19]

Generated content

There are two ways websites are generated: statically or dynamically.

Static websites

Main article: Static web page

A static website stores a unique file for every one of its pages. Each time a page is requested, the same content is returned. This content is created once, during the design of the website. It is usually manually authored, although some sites use an automated creation process, similar to a dynamic website, whose results are stored long-term as completed pages. These automatically created static sites became more popular around 2015, with generators such as Jekyll and Adobe Muse.^[20]

The benefits of a static website are that they were simpler to host, as their server only needed to serve static content, not execute server-side scripts. This required less server administration and had less chance of exposing security holes. They could also serve pages more quickly, on low-cost server hardware. This advantage became less important as cheap web hosting expanded to also offer dynamic features, and virtual servers offered high performance for short intervals at low cost.

Almost all websites have some static content, as supporting assets such as images and style sheets are usually static, even on a website with highly dynamic pages.

Dynamic websites

Main article: Dynamic web page

Dynamic websites are generated on the fly and use server-side technology to generate web pages. They typically extract their content from one or more back-end databases: some are database queries across a relational database to query a catalog or to summarise numeric information, and others may use a document database such as MongoDB or NoSQL to store larger units of content, such as blog posts or wiki articles.

In the design process, dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop dynamic web pages is much broader than for a static page, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.

When dynamic web pages first developed, they were typically coded directly in languages such as Perl, PHP or ASP. Some of these, notably PHP and ASP, used a 'template' approach where a server-side page resembled the structure of the completed client-side page, and data was inserted into places defined by 'tags'. This was a quicker means of development than coding in a purely procedural coding language such as Perl.

Both of these approaches have now been supplanted for many websites by higher-level application-focused tools such as content management systems. These build on top of general-purpose coding platforms and assume that a website exists to offer content according to one of several well-recognised models, such as a time-sequenced blog, a thematic magazine or news site, a wiki, or a user forum. These tools make the implementation of such a site very easy, and a purely organizational and design-based task, without requiring any coding.

Editing the content itself (as well as the template page) can be done both by means of the site itself and with the use of third-party software. The ability to edit all pages is provided only to a specific category of users (for example, administrators, or registered users). In some cases, anonymous users are allowed to edit certain web content, which is less frequent (for example, on forums – adding messages). An example of a site with an anonymous change is Wikipedia.

Homepage design

Usability experts, including Jakob Nielsen and Kyle Soucy, have often emphasised homepage design for website success and asserted that the homepage is the most important page on a website.^[21]Nielsen, Jakob; Tahir, Marie (October 2001), Homepage Usability: 50 Websites Deconstructed, New Riders Publishing, ISBN 978-0-7357-1102-0^[22][23] However, practitioners into the 2000s were starting to find that a growing amount of website traffic was bypassing the homepage, going directly to internal content pages through search engines, e-newsletters and RSS feeds.^[24] This led many practitioners to argue that homepages are less important than most people think.^{[25][26][27][28]} Jared Spool argued in 2007 that a site's homepage was actually the least important page on a website.^[29]

In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space.^[30] Many practitioners argue that carousels are an ineffective design element and hurt a website's search engine optimisation and usability.^[30][31][32]

Occupations

There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website.^[33] The web designers are responsible for the visual aspect, which includes the layout, colouring, and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations, one person will need the necessary skills for designing and programming the full web page, while larger organizations may have a web designer responsible for the visual aspect alone.

Further jobs which may become involved in the creation of a website include:

• Graphic designers to create visuals for the site such as logos, layouts, and buttons
• Internet marketing specialists to help maintain web presence through strategic solutions on targeting viewers to the site, by using marketing and promotional techniques on the internet
• SEO writers to research and recommend the correct words to be incorporated into a particular website and make the website more accessible and found on numerous search engines
• Internet copywriter to create the written content of the page to appeal to the targeted viewers of the site^[1]
• User experience (UX) designer incorporates aspects of user-focused design considerations which include information architecture, user-centred design, user testing, interaction design, and occasionally visual design.

Artificial intelligence and web design

Chat GPT and other AI models are being used to write and code websites, making their creation faster and easier. There are still discussions about the ethical implications of using artificial intelligence for design as the world becomes more familiar with using AI for time-consuming tasks used in design processes.^[34]

See also

• Internet portal

Aesthetics Color theory Composition (visual arts) Cross-browser Design education Drawing Dark pattern European Design Awards First Things First 2000 manifesto

Graphic art software Graphic design occupations Graphics Information graphics List of graphic design institutions List of notable graphic designers Logotype Outline of web design and web development Progressive Enhancement

Style guide Web 2.0 Web colors Web safe fonts Web usability Web application framework Website builder Website wireframe

Related disciplines

Communication design Copywriting Desktop publishing Digital illustration Graphic design Interaction design

Information design Light-on-dark color scheme Marketing communications Motion graphic design New media Search engine optimization (SEO)

Technical Writer Typography User experience User interface design Web development Web animations

Notes

1. ^ -based markup and spacer .GIF images

   References

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   34. ^ Visser, Larno, et al. ChatGPT for Web Design : Create Amazing Websites. [First edition]., PACKT Publishing, 2023.

   Local Website Designer Jax